Western mode, we're going to the West

In fashion, music and cinema, references to the western world are everywhere.

Yeeeeeehaw! Saddle up and brace yourself, because the year 2024 heralds the return of the cowboy style! Whether it's in music, film or fashion, all areas are inspired by Western culture. When global icons such as Rihanna and Beyoncé embrace hats and boots, the cowgirl lifestyle emerges from the shadows to become THE go-to trend. Albums, magazine covers, hit series, haute couture shows... The Wild West is everywhere and you

The first signs first emerged in the fashion world. From pink cowboy hats to cowboy boots, this trend first caused a stir online, with a 90% increase in searches for the terms "country attire" in the last 90 days.

She then made her way to the catwalks of the most prestigious fashion weeks. A striking example? Louis Vuitton's Fall Winter 2024-2025 show, directed by Pharrell Williams. The latter revisited the western style with elegance and a touch of color, propelling this look into the sphere of haute couture.

Even the latest issue of Vogue China features Rihanna in a shoot that breathes the air of the Wild West, proudly sporting the traditional cowgirl hat. A touch of boldness and style that confirms the growing grip of the cowboy movement on fashion and contemporary culture.

According to Pinterest Trend predictions, searches for western bedding ideas have exploded by more than 310%, while country bedroom ideas have increased by 125%. And what about the "gothic western", which reinvents western designs with a touch of black? This style is fast becoming the go-to trend in home décor, with a 145% increase in searches, according to Pinterest Trend, which analyzes global search data to predict future trends. Already adopted by Ken in the hit movie Barbie, the western style is making its sensational entrance into our homes!